enter.
The Deep Podcast
From terminal parents to sex workers, extremists and drug addicts, The Deep is a place for thought-provoking conversations that help us explore who we are, when no one is looking. Cracked wide open by her past trauma, grief and abuse, Host Zoe Marshall holds the space for others to share their fascinating stories and perspectives through these deep conversations.
the brief.
Create, manage, grow and monetize an online community for
The Deep podcast by Zoe Marshall.
what we did.
- Content Strategy
- Content Creation and graphic Design
- Subscriber Strategy and Implementation
- Monetisation Strategy and Implementation
- Project Management
- Community Management
- Talent Liaison
- Partnerships Management
what happened.
- Launched one of the top subscriber strategies on Apple Podcasts ever in Australia. Secured 5K paid subscribers within the first week of launch.
- Surpassed KPI revenue goals by 200%
- Increased Instagram following by 71%
- Increased Free to Air Podcast listens by 200%
- Increased social engagement rate by 139%
- Deployed a successful PR and Influencer strategy with 10 pieces of media coverage and 87 noted influencers.
- A top 5 podcast subscription in ANZ
- A top 25 podcast subscription globally
- Apple's fastest podcast subscription launch in ANZ