Kopper and Zink Swimwear
Kopper and Zink Swimwear is a cult Australian swimwear label who has shifted strategy from wholesale heavy to e-commerce first.
To improve conversion rate, implement a successful paid social strategy post their break from wholesale and expand d2c in the US.
what we did.
- Re-platformed website from Magento to Shopify
- Website redesign
- Data collection & analysis
- Implemented data analytics suite
- Created and executed A/B test plan
- Implemented learnings
- Implemented Growth Initiatives for owned channels, specifically EDM database
- Strategized and Implemented Paid Social Funnel strategy
- Built out US website
- Improved conversion rate by 86%
- Delivered functional and customisable Shopify websites across the US and AU
- Increased AOV by 14%
- Increased EDM database by 22%
- Achieved an average ROAS on Paid Social of 13x
- Increase revenue by ~60%