![H&M](https://cdn.prod.website-files.com/65152a86933358ff87255a39/65784649e948fee6aba579ce_da7d3e96502cd1e2-oneninetynine-isobel-claire-makeup-hm-summer-project-tessa-james-5.jpg)
Project Details
- Name of projectH&M
- ServiceBrand Strategy and Creative Direction
- CreatedSeptember 3, 2023
- LocationAustralia
- ClientH&M Australia
The process
To celebrate local Australian talent with four innovators and leaders in their field, to feature in dynamic and digital friendly content to share the H&M campaign message "come together" in order to drive brand awareness and recall.
![](https://cdn.prod.website-files.com/65152a86933358ff87255a39/657846a13fc16b73eeb65c7f_dac64df2c011e3fe-oneninetynine-isobel-claire-makeup-hm-summer-project-tessa-james-9.jpg)
The strategy
what we did.
- Recruited the talent from videographers to models - incl. San Cisco, Tessa James, Captain and the Gypsy Kid and the family behind Aquabumps.
- Created the content strategy, production and execution including asset placement, funnel placement and requirements of the client.
- Directed the film and photo shoots
- Consulted on the resulting campaign - e.g. rollout, timelines etc.
![](https://cdn.prod.website-files.com/65152a86933358ff87255a39/6578469db274163d6b9b76cf_417f42ebd5850514-oneninetynine-isobel-claire-makeup-hm-summer-project-tessa-james-1.jpg)
RESULT
what happened.
- Combined follower reach of over 1.9 MILLION followers
- 40 unique content pieces created
- 89,000 video views (15 seconds or completed)
- 43,200 post engagements
- 12% increase in followers
- 2.2% increase in foot traffic to store
- 6.8% increase in website traffic
![](https://cdn.prod.website-files.com/65152a86933358ff87255a39/657846a13fc16b73eeb65c7f_dac64df2c011e3fe-oneninetynine-isobel-claire-makeup-hm-summer-project-tessa-james-9.jpg)
Recent testimonials from our clients
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Peeter Pawl
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Peeter Pawl
Marketing director at Mavi
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John Carter
Marketing Lead at Google
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Peeter Pawl
Marketing director at Mavi