1001 Optical is a well established Optical and Sunglasses retailer in Australia, stocking premium brands like Chanel, Gucci and Prada as well as affordable entry level product.
To improve conversion rate and traffic online, and brand visuals to tell a premium brand story.
what we did.
- Website redesign
- Data collection & analysis
- Implemented data analytics suite
- Created and executed A/B test plan
- Implemented learnings
- Implemented Growth Initiatives for owned channels, specifically EDM database
- Strategized and Implemented Paid Social Funnel strategy
- Content strategy overhaul
- Content creation for socials
- Build and executed paid social funnels
- Website re-platform from WooCommerce/WordPress to Shopify
- Audit and implement operational strategy
- Improved conversion rate by 186%
- Increased AOV by 14%
- Increased online revenue by 400%
- Achieved an average ROAS on Paid Social of 8x